Just this weekend I popped in to see some fellow business school alumni at Lilydale Lake – Phil and his ”Spud Shack” hot potato truck. Phil was always very generous with his ”market research” – hosting hot potato parties in his backyard to test his skills and gather our opinions, something I am always happy to ‘help’ with!

It was really inspiring to see that Phil has expanded his offerings to notoriously excellent Thai green curry, home made prawn spring rolls and milkshakes. He has even embraced Facebook for announcing the Spud Shack’s locations and posting pictures – we are so proud! I have never known someone so keen on baked potatoes, his enthusiasm shines and the potatoes are delicious – only using top quality ingredients and his delicious homemade coleslaw.